mailer

About this sample

I developed a postcard-sized mailer for Aetna’s Win Back campaign, targeted to former Aetna customers. The campaign theme was “Get your Aetna back.”

This work was part of a freelance gig I completed for ThomasArts, an ad agency in Utah. One of their employees was out of town for the campaign project, and they brought me on for additional support.

I was given 24 hours to turn around the copy; I met the deadline.

[front: headline]
Sally got her Aetna back and saved. You can too.

[back: headline]
Get a great Aetna health plan with competitive rates.

[body option 1]
Unlock the value Aetna once brought to your company. We offer networks, benefits, cost sharing, and funding options that weren’t available just a few years ago. You may be surprised at what you can save.

[body option 2]
A lot has changed since Aetna was your insurance carrier. Take another look. You may be surprised to see how affordable it can be to return to the quality benefits you want.

[back: subheadline]
We’ll be here for you when you need us.

[body]
Our account teams are still the best in the business and can help you navigate the health care landscape with confidence.

Get your Aetna back. Talk to your broker.