catalog

About this sample

This is the welcome page of the 2010 Spring/Summer Uppercase Living Idea Catalog. As of May 2010, the catalog was published in print form twice a year for customers.

The 2010 Spring/Summer catalog was ~160 pages long. I wrote a majority of the copy, including 10+ marketing pages for new/exclusive products, intro blurbs for all eight major catalog sections, and soft captions for over 40 catalog photos.

As the copyeditor of the company, I was also responsible for editing the catalog at each stage of the printing process.

Every one of our catalog expressions is made to order, so you can select from hundreds of designs, then choose from a variety of sizes, exclusive UL colors, and specialty vinyl materials. You get all of this, plus a fun and personal Open House experience with one of our amazing Independent Demonstrators.

In addition to our catalog designs, we offer a way to create something that’s uniquely you with our exclusive MyDesign Suite. This online program allows you to create your very own custom expressions, then add any Idea Catalog expression for the perfect finishing touch. You can also transform your favorite high-quality photos into removable and reusable life-sized images with UL Photo Prints. The possibilities are truly endless!

No matter how you get involved with Uppercase Living—whether as an Open House guest, a Hostess, or an Independent Demonstrator—we are confident that you will enjoy the many fun and exciting opportunities we have to offer.