marketing website

About this sample

In 2011, I wrote four pages of web copy for Bluefin Software, a fitness app company. The pages included Home, About, Contact, and Our Apps. I also edited three pages of original copy for the company.

Bluefin has changed their website over the years, but as of March 2020, they’re still using the copy I wrote for their About page.

OUR STORY

Bluefin Software is powered by a husband and wife duo, Alex and Tanya Stankovic. Together, we develop apps for mobile devices. Our apps are more than just beautiful—at their core, they’re designed around the fitness experiences of real people and supported by the latest knowledge in health and fitness, software design, and technology.

We stumbled upon the idea for our C25K app during our first running experience in 2008. That year, we decided it was time to get in shape and set off on an adventure to tackle a 9-week 5K training program. Alex soon decided running could be more enjoyable, so he created an iPhone app to make our experience easier and more hassle-free. The result? We started enjoying our runs, and we haven’t stopped yet! Since 2008, we’ve completed several 5K races and the 2010 Chicago Half Marathon.

To this day, we use our products regularly in our workouts, change anything that doesn’t work for us, and listen to customer feedback. By offering these great apps, we hope to enrich the lives of others through fitness and lifestyle changes while utilizing the latest technology. We strive to provide great functionality, customer support, and community for all of our users.